Social Media Marketer

Job Description

CoCoJ, a pioneering Indian-based worldwide handbag company, is on the lookout for a passionate and creative Social Media Marketer to join our team. At CoCoJ, we craft handbags that delicately blend fashion and sustainability, embodying an ideal balance that defines the person who carries it. Our handbags, made from high-quality materials, are sculpted with love, delight, and a strong commitment to cruelty-free practices. As a Social Media Marketer at CoCoJ, you will play a vital role in promoting our eco-friendly, vegan, and personalized bags to a global audience, making a significant impact on the world of fashion and sustainability.

Key Responsibilities:

• Develop and execute innovative social media campaigns to promote CoCoJ’s sustainable, eco-friendly, and cruelty-free handbags across various platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Create compelling, personalized content that showcases CoCoJ’s unique selling points, including high-quality jute & canvas materials, eye-catching designs, and customizability options for colors, prints, and personalization.
• Engage with the online community, respond to inquiries, comments, and messages promptly, and foster a positive online environment that aligns with CoCoJ’s brand ethos.
• Collaborate with the design team to visually represent CoCoJ’s commitment to fashion and sustainability through captivating imagery and multimedia content.
• Monitor, analyze, and report on social media performance metrics, leveraging insights to refine strategies and enhance audience engagement.
• Stay updated with the latest trends in sustainable fashion and incorporate relevant concepts into CoCoJ’s social media strategy.
• Cultivate partnerships with influencers and eco-conscious communities, amplifying CoCoJ’s message of fashion with a conscience.
• Assist in the planning and execution of social media advertising campaigns, ensuring alignment with CoCoJ’s brand values and goals.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communication, Business, or a related field.
• Minimum of 1 year of experience in social media marketing, with a focus on promoting sustainable and eco-friendly products.
• Proficiency in social media management tools, analytics platforms, and scheduling software.
• Strong written and verbal communication skills, with the ability to create engaging and impactful content tailored for different social media platforms.
• Creative mindset, attention to detail, and ability to convey CoCoJ’s unique brand story effectively.
• Passion for sustainable fashion and a deep understanding of eco-friendly and cruelty-free practices in the fashion industry.
• Ability to work collaboratively in a team environment and independently with minimal supervision.
• Positive attitude, adaptability, and enthusiasm for contributing to a brand that makes a difference in the world.